Knowing what is worth saying, developing the thinking, and writing for the audience take more than fluent language. They take experience and judgment.

I bring more than four decades of experience as a journalist, writer, editor, and senior communications executive, including senior roles at Edelman and Ruder Finn, two of the world’s leading public relations agencies. At Edelman, where I served as a Senior Vice President, I was also the agency’s first Head of Edelman Editorial.

Today, I bring that experience to original writing, AI-assisted content, and strategic communications for executives, corporate communications leaders, and public relations agencies. Across all three, I combine hands-on writing and editing with the strategic judgment to help determine what needs to be said and why an audience should care.

For original writing, I start by understanding the objective and audience. I research the subject, interview executives and subject matter experts, develop and sharpen the ideas, and write the finished piece. Assignments include thought leadership, executive communications, and substantive articles.

When AI can help the work, I use it selectively. The research, thinking, editorial decisions, and responsibility for the finished writing remain mine. I also evaluate and strengthen clients’ AI-generated drafts before publication: verifying claims, clarifying the argument, managing risk, and protecting the credibility and consistency of the brand.

My strategic communications work helps clients decide what to say, how to say it, what standards it should meet, and why their audience should care. That perspective informs both the counsel I provide and the writing I deliver.